I’ve been a veteran blogger for four months now, so thought I’d share what I’ve learned about blogging. It won’t be rock science, but might be helpful all the same…
1. Watch some YouTube videos on how to blog
I’m a Gex X…why do I keep forgetting that? I can’t figure out technology sans help. It would have saved a lot of frustration and hours (not to mention a few grey hairs) if I had started by researching how to use this foreign technology. If only I had watched an hour of YouTube videos first (after all, I ended up having to anyway!)
2. Not gotten so caught up in the “shiny” things about blogs
Sure, deciding whether to buy a theme or not to buy a theme is super important in the grand scheme of things, not to mention which colour palette to choose, but probably less so than the content. I think I changed the “look” of my blog about a dozen times in the first two weeks. I am pretty sure no one was more drawn to my blog because of my final selection (in fact, I can tell you from the stats they were definitely not drawn to a blog with only one post and a rapidly changing “look”). And don’t look at my blog with that “I-don’t-know-what-all-the-fuss-was-about-it-looks-pretty-plain-to-me” expression!
3. Don’t take yourself so seriously. No seriously, don’t take yourself too seriously…
Like the colour, I wanted to pick the “perfect” title and caption. Picking your URL and title is important, granted, because it’s hard to change the URL and switching your title can be confusing to followers. However, if I had to do it all over again, I would have thought of something creative, fun and inviting for my title and caption. My blog’s title is kinda serious. It’s also exactly what I want to talk about. So, I guess finding the balance requires time to sit back and think about how to best capture that balance. Unless you’re an uber serious person with an intense topic, how can your blog’s title be both accurate and fun? Kinda like these:
4. Use titles that catch search engine’s attention
When people are doing a Google search, you likely want them to stumble upon your site. If you’re trying to be overly witty or unique, there’s a good chance the only people who will catch onto your blog are those who follow you already (your blog or other social media you use to promote it). Although I don’t really like the “4 Things that didn’t work…” sorta person, I thought I better figure out how to make it work if I was going to invest the time into blogging! No point in having a blog that no ones reads (otherwise I’d just talk to myself and save myself the carpal tunnel!)
And more importantly, the things I’d do again…
1. Write a bunch of content when I had time
Life gets busy and some weeks I barely have time or energy to write. Other times I get really excited about a topic, the writing comes easily and I seem to have more time (such as if the kids and hubby go up north). Keeping draft content ready to publish means you can always have something on the ready to just click “post” and it seems like you’re writing all the time!
2. Invite guest bloggers to share their wisdom
I think other people are way more interesting to learn from, and the wisdom of many is superior to the wisdom of one. I started asking other strengths-based leaders to answer questions that I’d find interesting and guess what? Others found their responses interesting too! Who knew that interesting people would have cool things to say?!
3. Leverage social media to promote every blog post
I get more traffic on days I promote my blog through LinkedIn Groups, Twitter and Facebook than on days I don’t. Don’t believe me? You can see the stats of what people are reading, on what days, and how they accessed your content. Plus, it makes all those people in high school that made fun of you think you’re super smart posting brilliant things all the time! Seriously though, make sense a social media tool would be best supported by another social media tool, so connect them for heaven’s sake!
Best advice (not that you asked) is have fun with it! It’s an extension of you – your interests, life experience and strengths, so be true to yourself and let it reflect the real you! The more you can do these things, the longer you’ll stay with your blog!